Marni Mock Ad Fashion Film, 2025

Role: Creative Director, Director, Producer, Stylist, Co-Editor

Video: Mateo Lara, Julian Gomez, James Fraser

Editor: Nils Mourato, Fernanda Braniff

A casting director sits in a chair, flipping through a stack of Marni "Personalities" or "logos," maybe even sketching a few himself. He's deep in thought, trying to figure out the next Marni personality. One by one, models walk in, striking quirky, whimsical poses, each showing off their own take on the Marni aesthetic. But the director isn’t impressed he’s seen it all before.

Then, the last model walks in, late. As she enters, the director pauses, lifts his sketchpad, and the camera shifts to focus on her. There’s a spark. Finally, he’s found it the new Marni logo, the next Marni personality.