PatagoniaMockAdCampaign, 2024

Role : CreativeDirector, Stylist, Editor

Photographer: Mateo Lara

Talent: Julian Gomez, Sikiu Garcia, James Fraser

A travel journal from a group of friends on a hiking trip in their Patagonia—capturing the raw, organic connection between people and nature. The imagery blends retro 70s elements with a modern touch, reflecting the spirit of movement, exploration, and freedom. It’s a visual story rooted in adventure, authenticity, and movement that defines Patagonia.